Mobile Squid® is One of a Kind Experiential Marketing Phenomenon
It is a wearable, branded, mobile photo/video/promo station and media device that allows your brand to escape the confines of a static footprint and gives you the freedom to roam an event with your brand to reach more consumers.
- An Attention Getter: Its originality is an easy icebreaker between Your Brand and consumers.
- Interactive: People love taking pictures and videos and are excited to participate, providing opportunities to deliver strong brand messages and experiences.
- Truly Mobile: Mobile Squids® can easily navigate through large and crowded venues. They travel to consumers rather than waiting for consumers to visit a brand footprint. Brand ambassadors can encourage consumers to visit the stationary footprint, increasing foot traffic.
- Customizable: Available in 5 standard models, as well as custom-made types, you can be sure to find one that fits your brand’s needs. We also offer many add-on features including an Augmented Reality application, QR Codes, and iPad kiosks.
- Valuable & Measureable Marketing Resource: Branded retrieval websites drive additional viral impressions through Facebook and other social media sites. The consumer data collected on our websites in real time is a valuable marketing resource.
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See Mobile Squid® In Action |
See Mobile Squid® Step-by-Step Demonstration |
How Does Mobile Squid® Work?
Mobile Squid® provides interactive event solutions that engage consumers in a meaningful and powerful way. The Mobile Squid® can be used for a variety of applications, including sporting events, street campaigns, sampling events, promotional events, festivals, and more.
Because consumers are inundated with traditional marketing mediums, Mobile Squid® offers a fresh approach to attract consumers' attention. The technology unobtrusively educates consumers about your brand and ensures subsequent brand exposure.
The Mobile Squid® Pack includes all elements needed for activation, including the branded Mobile Squid® Backpack, Squid Equipment (mobile computer, security system, and barcode scanner), Photo Equipment (photo camera or mobile phone), Battery Pack that allows 12+ hours of non-stop interactions and Picture Retrieval Cards.
The Mobile Squid® is fun and easy to use:
- Brand Ambassadors wear Mobile Squid® backpacks. These backpacks consist of all items needed to complete the Mobile Squid® activation.
- Brand Ambassadors engage consumers within a specified footprint by sharing information about your brand and offering to take photos of consumers. The mobility of the Mobile Squid® allows Brand Ambassadors to adapt to any space or venue.
- Brand Ambassadors take photos of consumers using a mobile phone or digital camera.
- A specially designed branded border is applied to the digital picture. This branded border extends your brand’s reach beyond the initial Mobile Squid® interaction, serving as a continual interaction between consumer and brand.
- As pictures are taken, they are instantly uploaded online.
- Consumers receive a retrieval card, directing them to a branded retrieval website, where participants can access their digital pictures.
- Participants can then download their event pictures from the branded retrieval site. As an added element, clients can choose to have consumers enter personal data prior to receiving their branded photo which provides useful reporting information.
- Consumers can even email their pictures to friends and family and publish to social networking websites like Facebook, creating a powerful viral component.
- The branded photos are shared, posted online, and seen by family and friends. This extends your brand’s reach beyond the initial interaction and consumer. Mobile Squid® creates a powerful brand experience.
- After the Mobile Squid® event, you’ll receive detailed reports with information regarding interactions, impressions, and number of retrieved photos.
Why would something draw so much attention?
It must be something that makes people like it!
Can you find a solution that provides a powerful impact in all levels of experiential marketing measurements AND at the same time allows Quality Consumer Interaction, Data Capture, Sales Leads Generation, Mobile Point of Sale and much more delivered in ONE unit? Plus reporting via an online dashboard?
Are you looking for better way of delivering and measuring ROI at your events without losing the "cool factor"?
Mobile Squid® will energize your event providing so much fun that it becomes contagious leading to the "after party" at social media channels. "Long lasting quality impressions" – you’ve heard that before right?
Here is what our clients have to say:There are many invaluable elements that Step Logic provides but the most valuable to me is their ability to capture consumer data and behavior from their technology elements. A lot of agencies promise reporting, but in my 15+ years in marketing, they are the first to actually over deliver and provide true measurable data on the consumer. By doing so; it makes justifying the ROI of every event much easier for Senior Leadership. Quite simply Step Logic is easy to do business with for the following reasons, innovative, responsive, strategic and always come in within budget. I know once they are hired, there is one less item I need to worry about.
Jennifer Pomaybo Erdman/Senior Director Marketing, MTV
In particular, the interactivity of Mobile Squid® unit definitely excited and engaged consumers. Not only was it a fun piece but we were able to fully brand it! We were very pleased with reliability, ease to work with and technological skills that really brought the video elements in these two events to life. The team members were extremely accessible for any and all questions and last minute needs we had. We would definitely look to use Step Logic again with our future events!
Jason Cavallo Executive Director Integrated Development, COSMOPOLITAN